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VV & Sons Pro creates a stir with dBTechnologies launch event in Dubai

VV & Sons Pro creates a stir with dBTechnologies launch event in Dubai
The VIO L210 set up outdoors

VV & Sons Pro creates a stir with dBTechnologies launch event in Dubai


Over 75 systems integrators, rental and event companies gathered at The Jumeirah Creekside Hotel in Dubai recently at the invitation of VV & Sons. The established local distributor took on exclusive representation for Italian loudspeaker manufacturer dBTechnologies in the summer for the UAE, Qatar and Bahrain, and had chosen to officially introduce the brand to the market with an afternoon of product presentations, listening sessions and an informal evening of live entertainment, food and drinks.

Marco Cantalù talking attendees through the product range
Marco Cantalù talking attendees through the product range

Among the team that had flown in from Italy was product specialist Marco Cantalù, who kicked off proceedings by outlining the extensive dBTechnologies product portfolio to the attendees. In addition to the B Hype, Ingenia and SYA series, products such as the es 802 entertainment system were highlighted as an ideal solution for the corporate events market due to its on-board mixer. Overviews and listening sessions for product lines such as the OPERA range took place with the afternoon finishing up with an impressive demo of the recently launched VIO X205, a multipurpose point source and the smallest speaker in the VIO family.

‘The acceptance we’ve had throughout the event has been a total joy,’ shared Vikesh Thamban, divisional manager for VV & Sons Pro. ‘This is a brand that is ideal for event companies. We’ve had guests from Qatar and Egypt as well as the UAE, so it’s been a really nice mix.’

Following the afternoon product presentations, the event continued with guests invited to the outdoor demo area where seating and a stage area was laid out with a line array encompassing 16 VIO L210 cabinets – eight per-side – plus eight S218 subs set up along with three DVA T8s for front-fill. Further listening and assessments then took place courtesy of local band The Shakedown in the relaxed setting of the hotel’s garden while food and drinks were served.

The Shakedown performing at the event
The Shakedown performing at the event

‘I’d not heard a dBTechnologies system before, so it’s been a good experience for me,’ confirmed Arul Prasanna Kumar, technical integrations design manager from Almoe. ‘It’s pretty refreshing; the sound is clean and it’s a good, intelligible system. I think this will be ideal for rental as it’s important to concentrate on systems that can add value to our inventory.’

‘This isn’t the first time we’ve been to Dubai but it’s the first time we’ve ever done something like this,’ dBTechnologies’ export sales manager, Gabriele Ferri, explained. ‘Tonight has confirmed that we made the right choice – it was all about the outdoor demo, the sound was good and the atmosphere was what we wanted.’

One visitor who had been in attendance throughout the day was rental company owner Alfred Gatarayiha from Rwanda. ‘I already purchased a VIO system two months ago for my company, Alpha Entertainment, but I attended because I wanted to hear and get a feel for the outdoor sound as I’ve only used my 208 system indoors. I’m very impressed with the sound quality and the punch of the subs. It’s been very worthwhile to fly over and it’s been a very good presentation.’

More guests continued to arrive throughout the band’s set and Thamban felt justifiably satisfied with the turnout. ‘We’ve already taken orders from this evening, so it’s been very successful for us and having the support from the dBTechnologies team has been great,’ he concluded.’

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