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Strand LEDs deliver 85% energy reduction to JMC

Strand LEDs deliver 85% energy reduction to JMC

Strand LEDs deliver 85% energy reduction to JMC


Dubai-based Broadcast & Studio Solutions (BSS) has upgraded the studios of TV productions facility Jordan Media City (JMC) with new LED lighting systems from Strand. The new system has reportedly reduced JMC’s lighting energy costs by 85%. BSS was asked to specify a complete new lighting system to replace JMC’s tungsten-source lamps with class-leading, energy efficient LED fixtures having recently updated JMC’s two 600mstudios to HD technology.

‘Low-power LED lighting fixtures were an important factor for the client, as electricity prices have increased rapidly in the last few years,’ explained BSS project manager Laith Fraihat.

But energy costs were not JMC’s only concern. The lighting had to offer high-TLCI colour rendering to ensure consistent high standards of picture quality in line with the studios’ HD upgrade. Fraihat specified a total of 130 LED fixtures from Strand’s broadcast lighting range. 

‘The high luminance of the Strand fixtures is superior to competitors’ products,’ he said, ‘and as expected from Strand, the high TLCI index means that pictures produced in the studio are of superior quality, matching the real image.’

The installed fixtures included Strand’s 400F and 200F broadcast-grade LED fresnels and 300S and 150S LED slimline studio softlight panels – all 5600K colour temperature models. In addition to their power consumption and high TLCI qualities, Fraihat also cited other benefits of the Strand range, including the selectable fan cooling modes of the LED fresnels, and the silent operation and real-time intensity display of the LED softlight panels.

‘We have state-of-the-art studios, and we have waited a long time for the development of high-quality LED lighting,’ stated JMC’s CEO, Radi Alkhas. ‘And we have chosen a high-quality company to do the job for us.’

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