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SMPTE names new director of marketing

SMPTE names new director of marketing

SMPTE names new director of marketing

World:

Frank Kunkle has joined SMPTE (the Society of Motion Picture and Television Engineers) as its new director of marketing. He will guide the development and implementation of the organisation’s marketing efforts and strategies, overseeing campaigns, events, digital marketing and public relations, while also supporting its ongoing three-year strategic plan.

Kunkle most recently served as marketing manager at the American National Standards Institute (ANSI). There, he developed and executed marketing plans to help grow the institute’s subscription-based service for access to standards, stimulating membership, developing lead acquisition tactics, managing the brand of the institute’s standards platform, driving market analysis, mining data to inform future marketing campaigns, coordinating trade show representation, and overseeing advertising opportunities and media placement.

‘Frank joins the SMPTE team with valuable experience working within similar organisations, and he has both the expertise and the drive to help us achieve our strategic targets in all areas of our business,’ said SMPTE executive director Barbara Lange. ‘Informed and effective communications across all varieties of marketing platforms will be critical to SMPTE’s ongoing success in driving the quality and evolution of motion pictures, television, and professional media, and I’m confident that Frank is prepared to take on this challenge.’



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