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Sennheiser acquires majority stake in Dear Reality

Sennheiser acquires majority stake in Dear Reality
Uwe Cremering, Achim Fell and Christian Sander

Sennheiser acquires majority stake in Dear Reality

World:

Sennheiser has become the majority shareholder of Dear Reality GmbH, a virtual/augmented reality audio software company. Dear Reality will continue to operate as a separate company based in Düsseldorf.

The acquisition will result in joint VR/AR workflows, while Uwe Cremering, who oversees Ambeo immersive audio at Sennheiser, will support Dear Reality as its third CEO, alongside founders Achim Fell and Christian Sander. Existing dearVR products will receive continued support, such as the dearVR PRO binaural, Ambisonics and multichannel encoder for virtualisation. The company’s products are aimed at sound engineers, sound designers, broadcasters and musicians, with its latest piece of software, dearVR Spatial Connect, used for mixing immersive VR content in VR.

dearVR Spatial Connect enables sound engineers to mix VR in VR
dearVR Spatial Connect enables sound engineers to mix VR in VR

‘For us, 3D audio is the future,’ said Sennheiser co-CEO, Andreas Sennheiser. ‘With Ambeo, Sennheiser is active in all areas of immersive audio production, from the initial recording to mixing and processing and, finally, reproduction. ‘Audio software is an important building block in this production chain, especially in regard to VR/AR applications.’

Co-CEO Daniel Sennheiser added: ‘We are pleased to have gained additional, highly qualified software experts and further 3D audio products with the acquisition of Dear Reality. At the same time, leveraging the strength of the Sennheiser brand and its global distribution network will give Dear Reality a larger scope of action.’

Dear Reality founders Fell and Sander explained that they had been working closely with Sennheiser as an investor and partner for more than a year. ‘3D audio software has an ever-increasing importance in audio production. Together, we will expand our innovative, professional end-to-end workflows – and develop new ones,’ they said.



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