Harman joins forces with Masterpiece for the GCC

Following the announcement last week that Masterpiece had become the new GCC distributor for Studer, Harman Professional has announced that the distributor will now be responsible for the entire audio product offering from its AKG, JBL Professional, Soundcraft, Studer, BSS, Crown, DBX, Digitech and Lexicon brands moving forward.

‘As a Harman distributor, we are excited to represent their extensive audio product portfolio while being fully committed to expanding the audio brands that are renowned for advanced engineering and high quality,’ commented Simon Daniel, general manager of Masterpiece. ‘We are looking forward to facilitating Harman's expansion throughout the entire Middle East GCC region by building a close connection with customers and providing them high-level support.’

The distributor has been offering its products and services across the Middle East in the audio sector since 2001. ‘We are delighted to partner with Masterpiece, an organisation comprised of world-class audio experts with whom we entrust with growing the brand across the region,’ stated Mark Coombes, regional director EMEA, Harman Professional Solutions. ‘This distribution agreement signifies greater support of our customers but also demonstrates our continued investment in the Middle Eastern GCC countries.’