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Astera LED partners with NMK for the GCC

Astera LED partners with NMK for the GCC

Astera LED partners with NMK for the GCC

GCC:

NMK Electronics has been appointed to distribute Astera LED Technology products in the GCC. Astera is a German manufacturer of wireless and battery-powered LED lighting, whose range of entertainment and architainment LED lighting has been used to illuminate numerous world-famous events. NMK was selected for its vast experience and exposure in the regional events market.

‘We are delighted to become Astera’s distribution partner due to their focus on innovation and quality products which are a perfect fit for the GCC stage and events market,’ stated Alex Kemanes, chief operating officer, NMK Electronics. ‘Astera has a well-established reputation in the market and we plan to further develop this reputation and make it synonymous with quality and performance.’

‘I am confident that in NMK we have a highly motivated, innovative, progressive-thinking and well connected partner who is really pushing things and making it happen for us in the region,’ added Astera LED sales and marketing director, Sebastian Bückle. ‘After attending my first exhibition in Dubai earlier this year, I was impressed with the enthusiasm, drive and knowledge of the players, people and companies. There is a lot of activity generally in the GCC region and it is a vibrant market with huge potential for Astera, so we look forward to a busy, positive and productive long-term working relationship.’

In addition to its range of eco-friendly portable lights, one of the key features of the brand it its AsteraApp, which provides control over multiple fixtures.

‘The AsteraApp offers simple and powerful control of complex lighting programmes and effects, and these features coupled with the portability of Astera means that lighting designers can focus on being creative without worrying about potential limitations like cables and rigging,’ explained Darren Caithness, NMK lighting business manager.



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