ProAudio has added Audio-Technica's professional and consumer products to its distribution portfolio in South Africa. The manufacturer joins the likes of Turbosound, TC Electronic, HK Audio and Klark-Teknik in the ProAudio catalogue.
'We’re delighted to welcome ProAudio to the Audio-Technica family,' said Audio-Technica's export sales manager, Dre Klaassen. 'We are very confident that it is the right company to build Audio-Technica’s profile in both the pro and consumer markets in South Africa. The company’s wide experience and drive in distribution is unique in the territory and I very much look forward to working with them in the future.'
'I am extremely excited and proud of ProAudio’s appointment as distributor for Audio-Technica,' said the distributor's managing director, David Myers. 'As a truly world-renowned brand, it will be a great complement to the current portfolio of brands we provide to the pro and consumer markets. With the addition of Audio-Technica, we can now offer a complete pro solution for installation, touring, retail, MI stores, studio, delegate and solution-based corporate installs. This brand really pushes our company to the next level and will ensure our continued growth and success in all the markets we represent.'