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Ready and SET

Ready and SET

Ready and SET

UAE: A new rental and technical production company, Stage Efficient Technical Works LLC (SET), has been established in the UAE, offering technical crew, including riggers, sound, engineers, lighting technicians and video engineers.

‘SET is a technical support entity for event production companies and venues,’ explained Jossy Thomas, sales manager at SET’s parent company, Worldstage Management. Mr Thomas formed the brand along with business partner SreeRam Srinivas.

The company was initially conceived to offer rigging services, however, customer demand quickly drove the business to adapt.  ‘We first brought in riggers and ground riggers to serve the events industry,’ recalled Mr Thomas. ‘This opened up more doors in rigging and we then started getting requests for trussing systems for various companies and venues, along with the crew.’

When it came to exploring options for trussing solutions, Mr Thomas explained that the emphasis was on looking for a strong brand. ‘We sat down with Kevin Boujikian from Provision AVL [Prolyte’s Dubai-based distributor] and decided to buy Prolyte truss. That stock has already grown to 600m and Prolyte is supporting us. We are happy with the brand and the services provided.

‘We also bought Liftket motors and 24 chain blocks with a huge inventory of rigging accessories,’ he added.

‘The team from SET are top guys and their work is widely known in the market,’ commented Mr Boujikian. ‘They do a lot of rigging and A/V work all around UAE, especially at the DWTC, ADNEC and Madinat.’

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