Lighting manufacturer SGM has assigned Venuetech as its exclusive distributor for the Middle East. The deal draws upon the previous relationship between the two companies established in 1992.
‘We have high expectations and we look forward to exploring this strong relationship in a market with such big growth potential for LED dynamic lighting,’ said Peter Johansen, CEO of SGM Light. ‘Together, we create the foundation for cementing our position as number one in the region.’
Venuetech’s technical director, Elie Kheirallah, discussed the opportunity this appointment presents to the distributor. ‘SGM is going to reinforce our presence due to the extensive product range ideally suited for the harsh conditions in the region,’ he said. ‘We look forward to developing this strategic partnership.’